Solar Assistance

Transforming Digital Performance with Martech Optimization

Challenges

Solar Assistance is Belgium’s leading expert in technical assistance, maintenance, and troubleshooting for solar systems in the B2C sector. In B2B, the company specializes in Energy Management Systems (EMS), maintenance and monitoring of solar farms, and solar panel installations. The company wanted to take its marketing strategy to the next level. After a scan we saw the following opportunities:

• Achieve higher conversion rates 

• Increase interaction with customers

• Optimise Martech stack architecture

Solution

A comprehensive digital marketing and Martech optimization roadmap was drawn up to address these issues:

Website & Conversion rate Optimization

• Redesign the website with better UX and a simplified conversion funnel.

• Improve CTAs (Call-To-Actions) and implement A/B testing to enhance lead capture.

• Integrate dynamic forms and chatbots for improved lead qualification.

Salesforce & Martech Integration

• Connect Salesforce, the website, and ad platforms (Google Ads, Meta, LinkedIn) to create a unified data flow.

• Implement real-time lead tracking and automated lead nurturing.

• Develop custom dashboards for better marketing and sales alignment.

  
  

Pay Per Click (PPC) Campaigns

• Improve targeting using first-party data from the integrated Martech stack.

• Optimize Google Ads and Meta campaigns for better return on investment (ROI) and lower cost per acquisition (CPA).

• Use lookalike and retargeting audiences to maximize lead conversion.

Content & SEO Strategy

• Develop SEO-driven content to improve organic search ranking.

• Create engaging blog posts, video content, and case studies to educate customers.

• Improve social media engagement through a structured content calendar.

  
  

Data & Performance Framework

• Design and implement a structured Measurement Plan based on clear KPIs.

• Set up Google Analytics, Google Tag Manager, and Salesforce tracking for end-to-end attribution.

• Create automated performance reports to track campaign effectiveness and sales conversion rates.

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Conclusion

Digital Hive’s expertise in CRM integration, conversion rate optimization, and performance marketing played a key role in overcoming Solar Assistance’s challenges. With a robust Martech ecosystem in place, Solar Assistance will be ready for sustained growth, improved efficiency, and enhanced customer engagement in a competitive market.