Glowi

Marketing Consultancy for a Dynamic Business Landscape 

Client Introduction 

Glowi is a multi-brand organization, including Het Poetsbureau, which operates 75 offices across Flanders. The company sought to enhance its marketing efforts across various brands, requiring versatile and hands-on support to manage numerous tasks efficiently. 

Problem Statement 

Glowi needed a marketing consultant who could coordinate marketing campaigns and internal projects across external partners, ensure consistent communication, and handle a broad spectrum of marketing tasks. The company required someone adaptable and capable of quickly shifting focus to meet the needs of a fast-paced and diverse business environment. Additionally, Glowi needed a partner capable of delivering both strategic insights and hands-on execution, with the agility to shift gears quickly in a fast-paced environment. 

Approach 

With a flexible marketing skillset, our consultant took on a variety of roles and responsibilities, tailoring the approach to meet Glowi’s dynamic needs: 

1. Campaign and Event Coordination 

   Playing a central role in coordinating campaigns, working with external partners to ensure flawless execution across multiple channels. From events to the display stickers at all 75 Het Poetsbureau offices, efforts were coordinated between Glowi and external partners for smooth execution. 

2. Internal Communication 

   Maintaining a cohesive internal culture, our consultant leveraged platforms like SharePoint to keep employees informed about key projects and events, ensuring all employees were informed. 

3. Gadgets, Print, and Gifts Coordination 

   Coordinating the production and distribution of promotional materials, including T-shirts, flyers, brochures, pancartes, etc. Additionally, overseeing the selection and delivery of gifts for employees during key occasions such as Easter and year-end celebrations, further solidifying Glowi’s employee engagement initiatives. 

4. Email Marketing and Automation 

   Utilizing ActiveCampaign and Flexmail to design and execute email marketing campaigns. Also implementing marketing automation flows, streamlining communication with employees and enhancing engagement. 

5. Community and Social Media Management 

   Managing Glowi’s community presence, ensuring responsive communication and engaging content. Also providing support for social media content creation, developing posts and videos that showcased the company’s culture and diverse services. 

6. Design and Creative Support 

   Beyond digital efforts, contributing to offline marketing by designing materials such as banners, brochures, and other print materials. The ability to shift between online and offline marketing helped ensure a consistent and cohesive brand presence across all touchpoints. 

7. Collaboration with BluePanda

   Coordinating efforts with BluePanda, a sister company of Digital Hive located in Portugal, which provided nearshoring solutions for Glowi. BluePanda worked on an SEO/SEA track for Glowi Facilities, and our consultant played a key role in ensuring smooth communication and alignment between Glowi and BluePanda. This collaboration helped enhance Glowi’s online presence through targeted SEO and SEA campaigns. 

   
   

Results 

• Improved Campaign Execution

  The seamless coordination of the upcoming campaign ensures high visibility across Glowi’s extensive footprint, particularly for Het Poetsbureau. 

  
  

• Increased Employee Engagement

  Internal communications and thoughtfully coordinated gifts boosted employee morale and engagement, reinforcing Glowi’s strong company culture. 

  
  

• Efficient Marketing Operations

  By implementing automation flows and effectively managing the marketing inbox, our consultant helped streamline Glowi’s marketing efforts, making communication more efficient and targeted. 

  
  

• Agile and Flexible Support

  A hands-on and adaptable approach allowed our consultant to meet evolving business needs quickly, contributing to the smooth execution of both large-scale campaigns and day-to-day marketing activities.