Digital Marketing Scan

Audit Your Digital Presence & Identify Growth Opportunities

In today’s rapidly evolving digital landscape, businesses must ensure that their digital marketing efforts are optimized, efficient, and delivering maximum ROI. Our Digital Marketing Scan is designed to provide a comprehensive evaluation of your digital presence, identify areas of improvement, and deliver a strategic roadmap to enhance your performance.

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Objectives

The Digital Marketing Scan will help your business:

Assess the current effectiveness of digital marketing strategies.
Identify performance gaps and opportunities for growth.
Optimize digital touchpoints for better audience engagement.
Provide actionable recommendations to improve conversions and ROI.

Scope of the Digital Marketing Scan

We provide a scan tailored to your company. Our scan can evaluate the following key areas:

Website & User Experience (UX/UI)

Check mobile responsiveness and speed performance.
SEO health check (technical, on-page, and off-page).
Audit your UX/UI to identify design inconsistencies, navigational issues, and conversion bottlenecks.

Digital Advertising & Performance Marketing

Review of Google Ads, Social Media Ads, and Programmatic campaigns.
Budget allocation and performance efficiency.
Audience targeting and segmentation analysis.
Ad creatives and landing page effectiveness.

Social Media Presence & Engagement

Content strategy alignment with business objectives.
Audience growth and engagement trends.
Paid vs. organic performance evaluation.

Potential of marketing tools, CRM & use of automation

Marketing Technology Stack Assessment, evaluate the current tools in use.
Automation workflows and integration with CRM.
Customer Journey Mapping & Technology Alignment.

Data Analytics & KPI Reporting

Review of tracking and measurement accuracy (Google Analytics, Tag Manager, etc.).
Evaluate Key Performance Indicators (KPIs).
Data-driven insights for decision-making.
Reporting structure and dashboard recommendations.

Exploring how AI can boost your marketing

Identify where AI can save time.
Recommend tools that fit your business—no heavy investment or tech team needed.

Scope of the Digital Marketing Scan

Approach

Our approach is structured in two phases:

Audit & Assessment – Deep dive into existing data, tools, and campaigns.
Recommendations & Action Plan – Deliver a prioritized roadmap for immediate and long-term improvements.